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Guccio Gucci (1881-1953) opened the first Gucci shop in 1920 in Florence. As the firm grew, Guccio's sons - Aldo, Vasco and Rodolfo - opened new shops in Florence, Rome, and Milan.
In 1953 Aldo and Rodolfo opened the first overseas boutique in New York City. This continued until 1993, when Maurizio Gucci family sold his entire interest in company to Investcorp. This marks also the end of the business leadership of the Gucci family in the company.