Specific Art Nouveau Jewelry, Female faces on pendants, lockets and brooches

Art Nouveau (French for "New Style") is an international movement and style of art, architecture, and applied art—especially the decorative arts—that peaked in popularity at the turn of the 20th century (1890–1905). The name "Art Nouveau" is indeed French for "new art". It is also known as Jugendstil, German for "youth style," named after the magazine Jugend, which promoted it. In Italy, it is referred to as Stile Liberty, after the London department store Liberty & Co., which popularised the style. In Holland, it is known as “Sla-olie-stijl,” Dutch for “salad oil style,” after an advertisement poster for this product created in that style.

A reaction to the academic art of the 19th century, Art Nouveau is characterised by organic, especially floral and other plant-inspired motifs, as well as highly stylised, flowing curvilinear forms. It represents an approach to design in which artists believed they should work on everything from architecture to furniture, making art an integral part of everyday life.

Although Art Nouveau fell out of favour with the advent of 20th-century modernist styles, it is now recognised as an important bridge between the historicism of Neoclassicism and modernism.

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